Only when you are here to see this 12km beach yourself, you would learn to
appreciate the fact why this is the spot that drawn thousands to this
part of the island.
The strong waves and the long stretch of sandy beach along the Balinese
coastline are the enchanting spots for beach-goers and board surfers to
challenge their limit.
Being the prime spot of the whole tourism industry here, it's inevitable
to see relevant businesses sprouted out within the vicinity (e.g.: petty
trading, western-themed pubs, restaurants, etc.)